Popular Brands Now

Black-founded

Soko

Category:

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Women

Black-founded, B Corp, Jewelry

#406 based on site traffic, up from #535

Soko produces innovative, ethical jewelry and accessories from sustainable materials in Nairobi, Kenya. | Price: $$

▲129

Golde

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Women, Wellness

Black-founded, Skin care, Vitamins & supplements

#680 based on site traffic, up from #805

Superfood health and beauty for every body. Shop matcha, latte blends and superfood face masks.

▲125

Clare

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Home

Black-founded, Décor

#623 based on site traffic, up from #664

We make paint shopping simple with curated colors, mess-free peel and stick paint swatches, and premium, zero voc paint and supplies delivered to your door. | Price: $49 per gallon of paint

▲41

Oui the People

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Type:

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Women

Black-founded, Skin care

#783 based on site traffic, up from #817

Our commitment to changing the language of beauty. No claims of perfecting or flawless, we just lean into efficacious, thoughtful products that help you feel amazing in the skin you're in.

▲34

Zero Grocery

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Food & beverage

Black-founded, Grocery

#803 based on site traffic, up from #821

Plastic-free groceries, delivered fast.

▲18

Briogeo

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Type:

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Women

Black-founded, Haircare

#424 based on site traffic, up from #427

Briogeo offers a full selection of natural haircare products that are fortified with hair healthy oils, antioxidants and vitamins. | Price: ~$18 for 8oz. shampoo

▲3

Partake

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Type:

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Food & beverage

Black-founded, Food items

#327 based on site traffic, down from #326

Gluten-free, vegan, non-GMO and free of the top 14 allergens, our super delicious cookies are made with real, healthy, and safe ingredients that everyone can share and enjoy. Choose from multiple flavors including carrot oat, chocolate chip, double chocolate, and sweet potato millet.

▼1

Savage X Fenty

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Type:

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Women

Black-founded, Intimates

#60 based on site traffic, down from #55

Rihanna’s Savage X Fenty celebrates fearlessness, confidence and inclusivity. We want you to feel sexy and have fun doing it. With offerings ranging from everyday basics to more provocative pieces—Savage X Fenty is lingerie for everyone.

▼5

Fenty Beauty

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Type:

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Women

Black-founded, Cosmetics

#159 based on site traffic, down from #150

Fenty Beauty by Rihanna was created with promise of inclusion for all women. With an unmatched offering of shades and colors for ALL skin tones, you'll never look elsewhere for your beauty staples. Browse our foundation line, lip colors, and so much more. Fenty Beauty

▼9

Jungalow

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Type:

Rank:

Home

Black-founded, Décor

#334 based on site traffic, down from #318

Jungalow® by Justina Blakeney is the one-stop-shop for bohemian-modern home decor + all things colorful, patternful +jungalicious. Decorate wild! | Price: $$$

▼16

Every brand is objectively scored based on site traffic data, updated weekly. When you buy through our links, we may earn a small commission.
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Awesome new brands pop up online every day. It's hard to keep track. Nexttbrand keeps a close eye on brand engagement metrics and lets you know what's taking off.  Be among the first to know about the next thing.