Popular Brands Now

Black-founded

Ruby Love

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Wellness, Women

Black-founded, Feminine products, Intimates

#267 based on site traffic, up from #443

Ruby love underwear, swimwear, loungewear, and activewear offers built-in leak-proof all day period protection that actually works. No tampon required. Underwear for teens and women.  | Price: ~$20 leakproof underwear

▲176

Golde

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Women, Wellness

Black-founded, Skin care, Vitamins & supplements

#638 based on site traffic, up from #684

Superfood health and beauty for every body. Shop matcha, latte blends and superfood face masks.

▲46

Jungalow

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Home

Black-founded, Décor

#295 based on site traffic, up from #324

Jungalow® by Justina Blakeney is the one-stop-shop for bohemian-modern home decor + all things colorful, patternful +jungalicious. Decorate wild! | Price: $$$

▲29

Fenty Beauty

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Women

Black-founded, Cosmetics

#154 based on site traffic, up from #171

Fenty Beauty by Rihanna was created with promise of inclusion for all women. With an unmatched offering of shades and colors for ALL skin tones, you'll never look elsewhere for your beauty staples. Browse our foundation line, lip colors, and so much more. Fenty Beauty

▲17

Soko

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Women

Black-founded, B Corp, Jewelry

#434 based on site traffic, down from #428

Soko produces innovative, ethical jewelry and accessories from sustainable materials in Nairobi, Kenya. | Price: $$

▼6

Pet Plate

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Products

Black-founded, For pets

#720 based on site traffic, down from #702

Order our nutritious, ready-to-eat dog food, served in convenient pre-portioned cups. Designed by vets, made by chefs, loved by dogs. Free delivery straight to your door. Shipping nationwide. | Price: ~$60 per week for 55lb. dog

▼18

Topicals

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Women

Black-founded, Skin care

#944 based on site traffic, down from #917

Topicals is transforming the way you feel about skin. A science-backed skincare brand you don't have to hide.

▼27

Partake

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Food & beverage

Black-founded, Food items

#343 based on site traffic, down from #312

Gluten-free, vegan, non-GMO and free of the top 14 allergens, our super delicious cookies are made with real, healthy, and safe ingredients that everyone can share and enjoy. Choose from multiple flavors including carrot oat, chocolate chip, double chocolate, and sweet potato millet.

▼31

Savage X Fenty

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Women

Black-founded, Intimates

#99 based on site traffic, down from #61

Rihanna’s Savage X Fenty celebrates fearlessness, confidence and inclusivity. We want you to feel sexy and have fun doing it. With offerings ranging from everyday basics to more provocative pieces—Savage X Fenty is lingerie for everyone.

▼38

Briogeo

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Type:

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Women

Black-founded, Haircare

#476 based on site traffic, down from #405

Briogeo offers a full selection of natural haircare products that are fortified with hair healthy oils, antioxidants and vitamins. | Price: ~$18 for 8oz. shampoo

▼71

Every brand is objectively scored based on site traffic data, updated weekly. When you buy through our links, we may earn a small commission.
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