Popular Brands Now

Black-founded

Ruby Love

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Wellness, Women

Black-founded, Feminine products, Intimates

#282 based on site traffic, up from #321

Ruby love underwear, swimwear, loungewear, and activewear offers built-in leak-proof all day period protection that actually works. No tampon required. Underwear for teens and women.  | Price: ~$20 leakproof underwear

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Soko

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Women

Black-founded, B Corp, Jewelry

#461 based on site traffic, up from #488

Soko produces innovative, ethical jewelry and accessories from sustainable materials in Nairobi, Kenya. | Price: $$

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Fenty Beauty

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Women

Black-founded, Cosmetics

#152 based on site traffic, up from #154

Fenty Beauty by Rihanna was created with promise of inclusion for all women. With an unmatched offering of shades and colors for ALL skin tones, you'll never look elsewhere for your beauty staples. Browse our foundation line, lip colors, and so much more. Fenty Beauty

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Pattern Beauty

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Women

Black-founded, Haircare

#940 based on site traffic, up from #942

Hair care for the curliest, coiliest and tightest of textures. High porosity? Low porosity? Embrace your gorgeous, rock your pattern.

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Clare

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Home

Black-founded, Décor

#679 based on site traffic, down from #664

We make paint shopping simple with curated colors, mess-free peel and stick paint swatches, and premium, zero voc paint and supplies delivered to your door. | Price: $49 per gallon of paint

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Savage X Fenty

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Women

Black-founded, Intimates

#93 based on site traffic, down from #72

Rihanna’s Savage X Fenty celebrates fearlessness, confidence and inclusivity. We want you to feel sexy and have fun doing it. With offerings ranging from everyday basics to more provocative pieces—Savage X Fenty is lingerie for everyone.

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Jungalow

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Home

Black-founded, Décor

#350 based on site traffic, down from #283

Jungalow® by Justina Blakeney is the one-stop-shop for bohemian-modern home decor + all things colorful, patternful +jungalicious. Decorate wild! | Price: $$$

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Golde

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Women, Wellness

Black-founded, Skin care, Vitamins & supplements

#655 based on site traffic, down from #560

Superfood health and beauty for every body. Shop matcha, latte blends and superfood face masks.

▼95

Briogeo

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Women

Black-founded, Haircare

#526 based on site traffic, down from #393

Briogeo offers a full selection of natural haircare products that are fortified with hair healthy oils, antioxidants and vitamins. | Price: ~$18 for 8oz. shampoo

▼133

Pet Plate

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Products

Black-founded, For pets

#774 based on site traffic, down from #618

Order our nutritious, ready-to-eat dog food, served in convenient pre-portioned cups. Designed by vets, made by chefs, loved by dogs. Free delivery straight to your door. Shipping nationwide. | Price: ~$60 per week for 55lb. dog

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Every brand is objectively scored based on site traffic data, updated weekly. When you buy through our links, we may earn a small commission.
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