BESTSELLING HAIRCARE

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​Every brand is independently selected by our team based on global brand engagement data. We want to provide you with information on all the most popular and best brands online. Things you buy through our links may earn us a small commission.

Function Of Beauty

#1 bestselling

2.5 8 reviews

Poor

Price: 

~$18 for 8oz. shampoo

Function of beauty was founded by MIT engineers and industry leading chemists to develop personalized hair care products. Customers simply complete their hair profile and enter their hair goals before our algorithm develops a unique formula tailored to their needs.

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Overtone

#2 bestselling

2.8 4 reviews

Poor

Price: 

~$30 coloring conditioner

Cruelty-free fantasy color depositing conditioners to keep you at your best and brightest.

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Prose

#3 bestselling

No reviews yet...

Good

Price: 

~$24 for 8oz. shampoo

Your hair is unique. Get hair care 100% custom made for your hair type, goals & lifestyle. Natural active ingredients. Sulphate-free. GMO-free. Free shipping.

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There's a growing number of "direct-to-consumer" brands — brands you can't find on Amazon. We profile the best of those, along with easy-to-find price information, return policies, and honest reviews. 
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