• Sasha Shilko

Top 10 Black-founded DTC brands

Awesome new direct-to-consumer (DTC) brands pop up online every day. It's hard to keep track. Nexttbrand keeps a close eye on brand engagement metrics and lets you know what's taking off. These are the top 10 Black-founded brands based on the site traffic data.


1. Soko

Soko produces innovative, ethical jewelry and accessories from sustainable materials in Nairobi, Kenya. Jewelry spotted being worn by Michelle Obama, Chrissy Teigen, and Ellie Goulding. | Category: Jewelry


2. Ruby Love

Ruby Love underwear, swimwear, loungewear, and activewear offers built-in leak-proof all day period protection that actually works. No tampon required. Underwear for teens and women. | Category: Intimates

3. Briogeo

Briogeo offers a full selection of natural haircare products that are fortified with hair healthy oils, antioxidants and vitamins. | Category: Haircare

4. Clare

Clare makes paint shopping simple with curated colors, mess-free peel and stick paint swatches, and premium, zero voc paint and supplies delivered to your door. | Category: Decor

5. Pet Plate

Pet Plate makes nutritious, ready-to-eat dog food, served in convenient pre-portioned cups. Designed by vets, made by chefs, loved by dogs.| Category: For pets

6. Honey Pot

Honey Pot is building the future of feminine care with natural washes, wipes and pads. The honey pot seeks to promote female health through plant-based products. | Category: Feminine care

7. Golde

Golde is superfood health and beauty for every body. Shop matcha, latte blends and superfood face masks. | Category: Skin care, Vitamins & supplements

8. Reel Paper

Reel is Tree-Free, Bamboo toilet paper that does good and feels good conveniently delivered to your door. | Category: Eco home essentials

9. Oui the People

Oui the People is committed to changing the language of beauty. No claims of perfecting or flawless, we just lean into efficacious, thoughtful products that help you feel amazing in the skin you're in. | Category: Skin care

10. Bevel

Bevel is the first end-to-end shaving system designed to help prevent razor bumps and irritation from shaving. Get clearer, smoother skin within four weeks. | Category: Personal care